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Out of the Blue, OceanGrown International (OGI) Harnesses the Power of the Marine Nutraceuticals Market
Salt Lake City, UT (PRWEB) December 13, 2007 -- Following strong growth in the marine nutraceuticals and cosmeceuticals market, OceanGrown? International (OGI) is focusing on emerging marine based product lines. New ocean ingredients or actives are being studied and marketed based on consumer demand such as Astaxanthin and Fucoxanthin. OGI is a new company meeting the market shift with a sole focus on the ocean's powerful potential.
"As consumers broaden their interests in marine actives beyond seaweed, our initial product offering OAVE?, is a skincare line that unites Astaxanthin, Irish Seaweed, Icelandic Moss and Antarctic Krill Oil to synergistically meet the demanding needs of the skin," said Travis Martin, OGI founding partner. "We will diversify based on growth, offering nutrition and weight management lines to complete various health needs." The company will offer distinct proprietary blends, uniting ocean actives to benefit specific areas of the body. The OAVE? (oh-ave) skin line is designed to protect, nourish and build the body's largest organ.
Astaxanthin has gained significant notice as a promising carotenoid, offering antioxidant benefits and natural UV protection. * OGI takes an inside/outside approach to skincare, using Astaxanthin both topically and internally. The daily skin supplement, OAVE? INSIDE combines Astaxanthin with Antarctic Krill Oil, presenting an added benefit of Omega 3's, DHA and EPA. The supplement is designed to complement the growth in the beauty foods category in tandem with topical treatments.
"OGI is aligning itself with top manufacturers internationally who are investing in marine active science and quality," said Martin. "Research into our oceans as a source of beauty, health and anti-aging products continues to increase, and we look forward to bringing the latest developments to the marketplace."
OGI is committed to preservation and sustainability of the environment and seeks out manufacturers who are setting standards in the industry for quality and environmentalism. This promise is illustrated through the company's charitable philosophy, OceanGrown Trust?.
About OceanGrown? International:
OceanGrown? International (OGI), is a new lifestyle company offering distinct health products based from the ocean's powerful offering of algae, oils (EPA/DHA), seaweed, kelp, moss, sea salts, calcium, coral and other actives. Through proper nutrition, complete skin care and a committed approach to weight management, OGI seeks to redefine the aging process. Fusing retail and direct sales business models, OGI representatives are encouraged to promote healthy activity, sustainability and preservation. For more information on OGI, its ocean derived products and "active aging", please visit www.ogilife.com.
* The FDA has not evaluated this statement. These products are not intended to diagnose, treat, cure or prevent any disease.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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